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AGI Denim

As AGI Denim was evolving, it needed a new look and persona for its corporate branding. The company has been a market leader in the textile and denim industry for over 70 years.
AGI Denim
Role
Website
Creative Design
Social Media Marketing
Newsletters
Print Work
Brand Guidelines
Filmmaking
Presentations
Our Challenge
Updating the look but staying true to AGI's values, quality, consistency, and transparency.
The KaroKonnect
Way

Take a holistic view of the design and branding process. Each element of the logo alludes to one of AGI's company values.

Colours
Ethical

A colour that evokes the essence of life—water. It encompasses our planet, geography, animals, climate, communities and plant life. AGI is conscious of its responsibility to its teams, customers, stakeholders, communities and landscape.

Agile

A 70-year history has taught us determination and nimbleness. Through light colours, we convey our zeal and athletic speed.

Diagonal Lines
Innovation

Visionary/futuristic nature of the company. We value research, technology and progress

Unafraid

of risks and change. Challenges are opportunities. AGI has taken and continues to implement bold decisions in all its activities. A company for tomorrow

Gradient
Adaptable

The changing shades echo a kaleidoscope of denim washes and finishes. AGI approaches the world and its business in a nuanced, flexible manner.

Sensitivity

Want to create unique products using remarkable production processes that do not harm the environment and contribute to beauty around them.

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