WGA Case

The Karachi Biennale, the largest contemporary art event in Pakistan, was holding its third iteration KB22 and needed a complete digital campaign – to create event awareness, communicate venue and artist information and attract visitors.
Social Media Marketing
Brand Guidelines
Online Advertising
Creative Design
Content Creation
Event Coverage
KB 22
Our Challenge
Creating a positive buzz around KB22 to inspire the citizens of Karachi to attend the many exhibitions and participate in seminars and workshops held during the two-week event.
The KaroKonnect

To craft a strategy encompassing all the different events, educational programs and audiences into a unified campaign that best represented the ethos of the Karachi Biennale Trust.