The Karachi Biennale, the largest contemporary art event in Pakistan, was holding its third iteration KB22 and needed a complete digital campaign – to create event awareness, communicate venue and artist information and attract visitors.
Social Media Marketing
Creating a positive buzz around KB22 to inspire the citizens of Karachi to attend the many exhibitions and participate in seminars and workshops held during the two-week event.
To craft a strategy encompassing all the different events, educational programs and audiences into a unified campaign that best represented the ethos of the Karachi Biennale Trust.
Ode to Karachi
We created a special video with a poem dedicated to the city to introduce visiting artists and KB attendees to Karachi.
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