A Digital-First Design System
Through interviews with the founder director and analysis of the brand’s archives, we identified visual and positioning directions aligned with the Gallery’s personality and goals. Chawkandi is witness to three decades of Pakistan’s art scene, and we recognised the importance of bringing that knowledge and archival information to the forefront.
We established a simple design system with elegant typography through exploration, acting as a canvas for the artworks. We proposed messaging tactics to help the Gallery stake its claim as the most respected contemporary art gallery in Pakistan. KaroKonnect crafted a logotype that felt modern yet institutional.
Viewing Rooms. Specially designed viewing rooms with easy navigation, showcased the artworks and the artist’s story, enticing art enthusiasts and inspiring the collectors of tomorrow.